As an SEO specialist, there must be a feeling of pride and success when the page we optimize enters top visibility (ranking in the top 3), appears as a featured snippet/SGE, or other Google features such as people also ask.
What’s more, if the optimization process we carry out can generate conversions or revenue for ourselves or the company where we work.
There is a lot of information circulating about tips and ways so that a page or content we create can get a good ranking on Google.
Starting from tips and methods for keyword research, recommendations for SEO tools, various other articles from websites that like to discuss SEO, to opinions from well-known SEO practitioners.
Well, recently Google made a statement that was quite striking in the world of SEO regarding the “perfect” website page.
Danny Sullivan: There is no perfect website page for ranking well on Google
Danny Sullivan, as Google Search Liason, tweeted about people’s “beliefs” about the formula for creating the perfect page in Google’s eyes.
According to Danny, there is no formula for creating the perfect page to rank higher on Google, so people don’t need to create/work on mystical formulas or essays to pursue higher rankings.
He advised that instead of relying too much on 3rd party tool recommendations, it is better to focus on your audience, for example showing the article byline to readers.
In fact, don’t do something or optimize because you’ve heard something, that doing “that optimization” can make a site rank higher on Google.
The focus is user first and being helpful to users.
Netizens’ Responses to Danny Sullivan’s Tweet
There were various responses to the tweet from Danny Sullivan. There are positive ones and there are also negative ones.
One example of a negative response is that many people say that Google can only provide advice, but in reality, the advice is not appropriate to field conditions.
There was even an insinuation from one netizen that his website had been outranked by a spam site.
However, quite a few netizens also gave positive responses. In principle, a positive response to this tweet is to apply the user first principle, then Google will definitely provide good rewards.
What Should We Do After Knowing This?
In our opinion, as SEO practitioners, we need to consider Danny Sullivan’s tweets, especially the principles of user first and being helpful to users.
Often we are faced with unpleasant realities, for example when our website is outranked by another site whose content is less useful or even spam.
However, it’s important to remember that Google periodically updates its algorithm to better prioritize user needs.
If the site you manage wants to be sustainable, then following Danny Sullivan‘s advice based on this tweet is mandatory.
Don’t be too quickly influenced by negative comments on the tweet. Remember, each site has a different optimization strategy and history, so what applies to one site may not be relevant to another.
Focus on the User, not on Finding a Formula to Create the Perfect Page
Instead of trying to find the secret formula for creating the “perfect” web page that Google has debunked, focus on optimizing your site for a better user experience. Some steps you can take include:
1.Provide a search field to make it easier for users to navigate your site.
2.Fixed broken links (error 404/500).
3.Optimizing internal links to prevent isolated pages (orphan pages) and increase the duration of user visits to the website.
4.Increase website speed.
5.Write quality content that suits users’ needs and interests.
6.Feature the name of the author or editor to build credibility and trust in readers.
7.Uses HTTPS security protocol.
By implementing these strategies, you can potentially improve your website’s SEO performance on an ongoing basis and not have to worry every time Google announces an algorithm update.
The reason is, Google algorithm updates always aim to improve user experience, so these steps will help your website stay relevant in the long term.